Retail Spaces and the Switch to SEG

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Many major retail chains have made the transition from backlit films and paper based substrates to SEG signage. SEG stands for silicone edge graphics. These are dye-sublimated fabric graphics with a silicone strip stitched around the edges. They are used in combination with frames that have a recessed channel to receive the silicone edge and pull the fabric taught.

SEG is not new to the print world. For several years now, the Out-of-Home industry has been implementing these graphics ...

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Overstreet Banner Construction: What to Look For

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Today we are going to discuss overstreet banners. As the name suggest, overstreet banners are the long, usually double sided, banners that are temporarily installed over roads and pedestrian thoroughfares. They are widely used to publicize events, foster community engagement and celebrate holidays. A lot more goes into these banners than just a creative design and large size. Most towns and municipalities have strict specifications for the fabrication and installation of these banners as well and it is important ...

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SignCenter Increases Production Capabilities with New EFI VUTEk GS2000LX Pro

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SignCenter Increases Production Capabilities with New EFI VUTEk GS2000LX Pro

Milford, Conn., USA September 5, 2017– SignCenter upgrades their shop with a new two-meter, LED, eight-color plus white printer.

 

Today’s print buyers are imaginative, savvy and demand green solutions. They create designs that push the limits of imagination and the limits of print capabilities. In order to answer these demands, printer manufacturers are consistently advancing print technology with regards to capabilities, energy efficiency and greener printing. In turn, print companies need to ...

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SignCenter Launches New Reseller Portal

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SignCenter continues to help print resellers grow their business by launching an educational reseller portal.
The portal, exclusive to SignCenter print affiliates, offers education, marketing tools, sales tools, print templates and much more. The reseller site has a secure forum for SignCenter print affiliates to ask questions, share knowledge and collaborate with their peers. “The more we teach and provide resources to our customers, the more invaluable they become to their customers, which in turn generates more revenue for ...

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“Back to School” Graphics- not just for Retail

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When people in the print industry hear “Back to School,” retail graphics advertising sales usually come to mind. It is important to expand that thinking. There are plenty of print opportunities surrounding schools and educational environments outside of retail.

Many educational institutions use graphics to create a sense of pride and camaraderie in their students and to promote learning. Digital printing has made this type of branding more affordable for schools. The days of one color banners have been replaced ...

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Vehicle Graphics: Options for Every Budget

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Vehicles have been used for promotion since their inception. They have come a long way from the days of hand painted signs, but the concept is still the same: vehicle graphics allow businesses to maximize their advertising dollars. Whether the vehicle is parked or driving, it is promoting the company and racking up valuable impressions. From an organization with one car to a larger company with a fleet of trucks, there are options for every budget.

To meet the needs of ...

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How to Achieve Ultimate Success Selling Vehicle Graphics

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Know your options. There are many options when it comes to vehicle graphics: cut vinyl lettering, decals, wraps, window perf, etc. Familiarize yourself with the options so you can comfortably discuss them and offer solutions that fit within your customer’s budgets.  Not every vehicle graphic installation needs to be a full wrap.  Partial wraps can be a budget friendly option for your customers.

Build a network of designers or study the process yourself. Make sure your designers ...

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Succeed at Selling Signage for Golf Tournaments

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Charity golf tournaments have become a popular fundraising mechanism throughout the United States.  In fact, there are over 1,000,000 golf events annually. Signage is a key part of a charity event’s success. Most importantly it is used to recognize sponsors, but there are also a lot of directional and informational graphics that are employed. Organizing a tournament is a stressful job, and being a successful signage partner involves relieving as much of that pressure as possible with dedicated and ...

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6 Signs You Are Dealing With a Reputable Wholesale Printer

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1. Customer Support– Let’s face it, there are a lot of items to take into consideration when ordering print: quantity, sizes, substrates, finishing options, etc. Your wholesale print company should be available by phone, email or in person. They should offer you individualized care and ask questions pertaining to your print orders. Taking the time to discuss the jobs before they are produced ensures that you will receive what you intended to order and in turn will keep your customers ...

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Need Ideas for Golf Tournament Signage?

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Spring is finally blooming and for many golf courses and charities that means it is golf tournament season!  Charity golf tournaments raise money primarily by selling sponsorships, and those sponsors are thanked and recognized with SIGNAGE!  For SignCenter print affiliates and resellers that means it is time to talk to your customers about tournament graphics.

Consider the types of golf tournament signage that you can sell to your customers. Practically any surface can become an opportunity for graphics. Here are ...

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