Standing Out from the Blur with Custom Endcaps & Display Headers

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When you go into a grocery store and look at any aisle, before your eyes focus on the hundreds of products on the shelves, you see a whirlwind of colors and shapes. It can almost be overwhelming to find the products you are looking for. Knowing this, brands rely on custom retail graphics to assist their products in standing out from the blur.

Two popular choices to attract customers are custom endcap displays and display header graphics. These graphics can ...

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Danglers: Help Products Stand Out!

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Shelf danglers are an excellent way to catch a shopper’s eye. These colorful attention getters are extremely versatile. They come in many shapes and sizes, can be die cut to any creative design and they can be easily installed to various retail shelving systems. Even their name is fun, danglers aka, wobblers or talkers!

We see a lot of great shelf danglers come off of our printers– really, with these little guys the sky’s the limit when it comes to ...

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Retail Spaces and the Switch to SEG

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Many major retail chains have made the transition from backlit films and paper based substrates to SEG signage. SEG stands for silicone edge graphics. These are dye-sublimated fabric graphics with a silicone strip stitched around the edges. They are used in combination with frames that have a recessed channel to receive the silicone edge and pull the fabric taught.

SEG is not new to the print world. For several years now, the Out-of-Home industry has been implementing these graphics ...

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Overstreet Banner Construction: What to Look For

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Today we are going to discuss overstreet banners. As the name suggest, overstreet banners are the long, usually double sided, banners that are temporarily installed over roads and pedestrian thoroughfares. They are widely used to publicize events, foster community engagement and celebrate holidays. A lot more goes into these banners than just a creative design and large size. Most towns and municipalities have strict specifications for the fabrication and installation of these banners as well and it is important ...

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SignCenter Increases Production Capabilities with New EFI VUTEk GS2000LX Pro

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SignCenter Increases Production Capabilities with New EFI VUTEk GS2000LX Pro

Milford, Conn., USA September 5, 2017– SignCenter upgrades their shop with a new two-meter, LED, eight-color plus white printer.

 

Today’s print buyers are imaginative, savvy and demand green solutions. They create designs that push the limits of imagination and the limits of print capabilities. In order to answer these demands, printer manufacturers are consistently advancing print technology with regards to capabilities, energy efficiency and greener printing. In turn, print companies need to ...

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SignCenter Launches New Reseller Portal

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SignCenter continues to help print resellers grow their business by launching an educational reseller portal.
The portal, exclusive to SignCenter print affiliates, offers education, marketing tools, sales tools, print templates and much more. The reseller site has a secure forum for SignCenter print affiliates to ask questions, share knowledge and collaborate with their peers. “The more we teach and provide resources to our customers, the more invaluable they become to their customers, which in turn generates more revenue for ...

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“Back to School” Graphics- not just for Retail

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When people in the print industry hear “Back to School,” retail graphics advertising sales usually come to mind. It is important to expand that thinking. There are plenty of print opportunities surrounding schools and educational environments outside of retail.

Many educational institutions use graphics to create a sense of pride and camaraderie in their students and to promote learning. Digital printing has made this type of branding more affordable for schools. The days of one color banners have been replaced ...

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Vehicle Graphics: Options for Every Budget

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Vehicles have been used for promotion since their inception. They have come a long way from the days of hand painted signs, but the concept is still the same: vehicle graphics allow businesses to maximize their advertising dollars. Whether the vehicle is parked or driving, it is promoting the company and racking up valuable impressions. From an organization with one car to a larger company with a fleet of trucks, there are options for every budget.

To meet the needs of ...

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How to Achieve Ultimate Success Selling Vehicle Graphics

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Know your options. There are many options when it comes to vehicle graphics: cut vinyl lettering, decals, wraps, window perf, etc. Familiarize yourself with the options so you can comfortably discuss them and offer solutions that fit within your customer’s budgets.  Not every vehicle graphic installation needs to be a full wrap.  Partial wraps can be a budget friendly option for your customers.

Build a network of designers or study the process yourself. Make sure your designers ...

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Succeed at Selling Signage for Golf Tournaments

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Charity golf tournaments have become a popular fundraising mechanism throughout the United States.  In fact, there are over 1,000,000 golf events annually. Signage is a key part of a charity event’s success. Most importantly it is used to recognize sponsors, but there are also a lot of directional and informational graphics that are employed. Organizing a tournament is a stressful job, and being a successful signage partner involves relieving as much of that pressure as possible with dedicated and ...

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