“I need a magnet that sticks to glass.” This is a classic request, along with the specifications for “double-sided wall decals” and “clear aluminum” that come across our desks on a regular basis. Obvious and humorous to us, they are also perfect examples of the challenges that our resellers face in communicating with their clients.
It’s all in the Details
The technical details of hundreds of media options and combinations are daunting, and at SignCenter we spend hours just keeping up with the ... Continue Reading →
High definition metallic prints have become increasingly popular for exhibits, galleries, home and office décor. They are available with a white base or as a silver base, both producing vibrant colors and stunning image clarity. The metallic silver base adds a dimension or depth to the artwork that cannot be created with ink alone. The shimmer or luminescence added to the print is almost magical.
The prints are made using a dye-sublimation process. The inks are transferred to the metal ... Continue Reading →
There are many different options available for graphics and in the fast-changing world of fashion, we wanted to make sure that our print resellers know what options SignCenter has available for quick and easy installation and removal for media. In our last post, we went over a slew of available substrates for “Back to School” prints. Today we are going to focus on window graphics in particular, and the options you can source from wholesale print providers.
Back to school ... Continue Reading →
While you may think it’s too early for “back to school” talk – the school year just ended, right? For everyone in the retail world, this is the time of year to gear up autumn sales and promotions.
If you haven’t already secured your customers’ back to school signage, you should be grabbing those orders now!
Let SignCenter help you win these orders by offering more than just fabulous looking wholesale prints and graphic solutions. We also offer kitting and fulfillment!
There ... Continue Reading →
Pole banners aka boulevard banners are a favorite form of advertising for towns and cities, campuses, business complexes, etc. They are attractive, durable and versatile. The banners are excellent for street beautification, branding and promotion for tourism, events, and more.
The city of Hartford, CT did a campaign around their city using the then new tag line “Hartford Has It” paired with imagery to represent a range of city activities. “Hartford Has It — Fun,” “Hartford Has It — Music,” “Hartford ... Continue Reading →
We covered a lot of information in our last post on popular window graphics. Today we are going to discuss an option for windows that is exclusive to SignCenter. To clarify, the substrate itself is not unique to us, but what we do with it is pretty spectacular. So much so that any time someone asks our CSR Debbie about it, she gets happy and responds, “Oh, I love polypropylene!”
Polypropylene is a synthetic medium that is a digital ... Continue Reading →
Window graphics are the ideal signage for retail environments. They give brands an opportunity to attract passersby and they are easy to install and take down, which is perfect for frequently changed messaging.
There is an incredible number of substrates available for windows and each one is worthy in its own right. The key is understanding which window media will work best for its intended use and the desired look.
First, let’s review color and light characteristics.
Translucent: Allows light through. ... Continue Reading →
Whether you are a seasoned print broker or just breaking into the world of retail graphics, make sure you are prepared to deliver the exacting requirements of visual merchandisers.
Using both interior and exterior visual displays, visual merchandisers plan the entire layout and flow of a store. They strategically place graphics, signage, and POS displays.
All surfaces are considered: window graphics to lure consumers in, wall signs and floor graphics to gently guide them through the store and counter displays at the ... Continue Reading →
Everyone who has visited SignCenter’s production facility in Milford remarks at the substantial investments we have made in equipment. From our perspective, however, the investment is not in printers and laminators, but in our customers’ success.
Our goal is to make our resellers wildly successful selling our prints, and we do our best to make that happen through customer service support, media and process education, sales samples, and diligent quality control. Unfortunately, sometimes our print brokers and resellers ... Continue Reading →