Up to $150 per square foot of floor space is what tradeshow exhibitors will spend to get their message in front of customers. That’s the same amount that it costs to build an average home in America! At that price it seems surprising that nearly a third of the messaging space on a typical tradeshow booth is wasted: the floor. Fortunately, there are great new options for that lowly but valuable surface.
Floor graphics are an area that have seen vast ...Continue Reading →