Know Your Window Media: Static Clings, Vinyl, WINCOS…Whoa!

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Window graphics are the ideal signage for retail environments. They give brands an opportunity to attract passersby and they are easy to install and take down, which is perfect for frequently changed messaging.

There is an incredible number of substrates available for windows and each one is worthy in its own right. The key is understanding which window media will work best for its intended use and the desired look.

First, let’s review color and light characteristics.

Translucent: Allows light through. ...

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Common Ground High School Students Explore the World of Print

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Milford, Conn., April 5, 2018- Common Ground students toured SignCenter to learn about the careers available and the skills required to work in the printing industry.

Students from the charter high school Common Ground of New Haven, Conn. were introduced to the world of printing when they visited SignCenter, a wholesale large-format print provider in Milford, Conn. The purpose of their visit was career exploration and to learn about the various types of skills needed to work in the print industry. ...

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Visual Merchandisers Create Excellent Print Opportunities

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Whether you are a seasoned print broker or just breaking into the world of retail graphics, make sure you are prepared to deliver the exacting requirements of visual merchandisers.

Using both interior and exterior visual displays, visual merchandisers plan the entire layout and flow of a store. They strategically place graphics, signage, and POS displays.

All surfaces are considered: window graphics to lure consumers in, wall signs and floor graphics to gently guide them through the store and counter displays at the ...

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SignCenter Adds Brilliant Large-Format Dye-Sub Boards to its Capabilities

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Milford, Conn., March 20, 2018 – Increasing their wholesale offerings, SignCenter adds new print equipment to produce large-format dye-sublimated rigid boards.

SignCenter, the exclusive to the trade large-format printer, headquartered in Milford, Connecticut, continues to add to its collection of print technologies with the addition of two new heat presses and a new dye-sublimation printer.

SignCenter chose the Geo Knight 931 Triton, a 54″ x 103″ automatic rigid sublimation heat press, paired with the Epson SureColor F7200 to grow their dye-sublimated ...

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Command Z: An Exclusive Perk from SignCenter

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Everyone who has visited SignCenter’s production facility in Milford remarks at the substantial investments we have made in equipment. From our perspective, however, the investment is not in printers and laminators, but in our customers’ success.

Our goal is to make our resellers wildly successful selling our prints, and we do our best to make that happen through customer service support, media and process education, sales samples, and diligent quality control. Unfortunately, sometimes our print brokers and resellers ...

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How Dye-Sublimated Fabric Benefits Tradeshows & Exhibits

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Jes here. I am the Marketing Manager at SignCenter. I wanted to share some thoughts on dye-sublimated graphics for tradeshow booths. As someone who travelled to international tradeshows in the early 2000’s and was frequently responsible for set up and breakdown of trade show booths, I cannot stress enough how jealous I am that we did not have full color dye-sublimated fabric booths then. I see how far the print technologies have come with fabric and how they have literally ...

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SignCenter Launches New Educational Website

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To make it easier for print resellers and print buyers to source large-format printing, SignCenter launches a new website. 

SignCenter, the wholesale to the trade only, large-format print provider, headquartered in Milford, CT, has launched an all new public website to complement their reseller portal which was designed last year. The site is fully responsive for mobile and desktop, boasts new content, fresh images and an improved easy-to-follow navigation.

With the new website, SignCenter is emphasizing education about application, media and ...

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Why We Do What We Do

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You know those moments when someone says just the right thing and it puts everything into proper perspective? Well, we had one of those moments last week. A longtime customer was in and was discussing how important SignCenter is to him as a trade partner. He said, “I wish I knew about you guys years ago, before I invested in all of that equipment and lost my shirt.”

“I invested in all of that equipment and lost my shirt.” THIS!
This ...

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Outdoor Advertising Reaching New Heights

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Success in advertising today requires an understanding of consumer preferences and habits in order to deliver targeted messages where they are most likely to be seen. While it’s easy to think online and digital advertising are leading the pack, there are still static print advertising methods driving engagement levels.

Out-of-home advertising, also known as “OOH” is a format that continues to produce high rates of success when it comes to converting customers and improving branding.

What is OOH?

OOH advertising focuses on reaching ...

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Expanding Options for Tradeshow Floor Graphics

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Up to $150 per square foot of floor space is what tradeshow exhibitors will spend to get their message in front of customers. That’s the same amount that it costs to build an average home in America! At that price it seems surprising that nearly a third of the messaging space on a typical tradeshow booth is wasted: the floor. Fortunately, there are great new options for that lowly but valuable surface.

Floor graphics are an area that have seen vast ...

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